Tag Archives: boring

Video: How Toyota turned around word of mouth about their “boring” Camry

Like vanilla ice cream, popular stuff often gets a reputation for being boring, and as the top sedan in the U.S. for 13 years in a row, Camry was facing the same reputation problem. People saw buying a Camry as a rational, economic decision — not necessarily an exciting experience you’d tell a friend about….

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How to create interesting content on a “boring subject”

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. I answered this question in episode two of #AskGaryVee. That was quite a while ago now, so I…

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Does being good make you invisible?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. I hope you’re not good. Good is fine. Acceptable. Meets my expectations. Good is boring. In fact, for most of us — it’s invisible….

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Think your industry is boring? Think again.

This is a guest post from Gary Vaynerchuk — well-known entrepreneur, social media innovator, and author of “Jab, Jab, Jab, Right Hook.” See the original post this is adapted from and more like it on his blog. If you follow my blog, you know that I’m all about content, content, content. Companies need to become…

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Boring word of mouth lessons

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing only works when it’s the opposite of boring. But sometimes, you can take advantage of boring to create something remarkable….

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How do you sell what no one wants to buy?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Most of us don’t have the luxury of selling ocean front property, the coolest laptop, the latest in tractor technology, or porsches. But in most…

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How to make water, pushpins, and Boring remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s easy to feel like the underdog out there sometimes. Maybe you can’t afford that store space in the cool part of town, maybe…

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How to make boring stuff more remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] For all of the companies who aren’t selling stuff like sports cars, high-tech gear, and designer shoes out there, you know that word of…

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