Tag Archives: book

Download: The first chapter of “Chief Customer Officer 2.0” by Jeanne Bliss

With over 30 years as a Chief Customer Officer and training executives in customer experience, Jeanne Bliss knows a thing or two about how companies earn extreme customer love. But, she says that kind of love, the kind that grows your business, isn’t just about customer service. In this 2.0 version of her book Chief…

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Download the first chapter of Simon Sinek’s “Leaders Eat Last”

Great leaders are great empathizers according to Simon Sinek, TEDx speaker and author of Start with Why: How Great Leaders Inspire Everyone to Take Action. In this first chapter from his new book, Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, Simon tells the story of a heroic pilot who saved the…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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5 keys to being a business people trust & recommend

“Likeonomics” author Rohit Bhargava explains how to use the power of likeability to sell your product.

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Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch

After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…

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The origins of online word of mouth: Part 2

Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part two of an excerpt adapted from his book. Read part one here. Ironically, it’s when the advertising and marketing is low-key or absolutely quiet that…

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The origins of online word of mouth: Part 1

Dave Evans is the VP of Social Strategy for Lithium Technologies and author of the best selling book “Social Media Marketing: An Hour a Day.” This blog post is part one of an excerpt adapted from his book. Early online word of mouth Perhaps in one direct response to the growing sophistication of marketing and…

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Free download: Excerpt from “Likeable Business” by Dave Kerpen

According to Dave Kerpen, CEO and Co-Founder of Likeable Media and New York Times best-selling author, if you want to be successful, you have to learn to listen — even if you have a lot to say. As a guy who is full of ideas and insights himself, Dave understands why it’s hard for leaders…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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