Tag Archives: best practices

What works (for me, at least)

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. One thing I’ve learned over the course of close to eight years on consistent blogging…

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Video: Social media success starts with trust, presented by Andy Sernovitz

Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…

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The 8 essential word of mouth training books

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] At WordofMouth.org our required reading list is full of fantastic books by word of mouth leaders who get it. And while we easily could…

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3 ways to teach your team word of mouth ethics

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth ethics isn’t just something for the PR or legal team to handle. At great brands, every employee gets it — from the owner…

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The Disclosure Best Practices Toolkit

This comprehensive guide by SocialMedia.org members will help your brand stay safe and ethical.

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3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most word of mouth and social media agencies are fantastic at what they do and are devoted to…

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Get started with word of mouth marketing through our one-day Crash Course

Learn everything you need to start a fantastic word of mouth marketing program in just one day. At our Word of Mouth Marketing Crash Course, you'll learn the basics, big ideas, and best practices to master word of mouth, blogs, buzz, viral, and all those great things that get people talking about you. Word of…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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