Tag Archives: be yourself

WOM Tip #433: Being yourself is remarkable

Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town. After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie…

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Avoid these 3 mistakes and be your blog-self

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Here’s the thing about blogging: Because everyone can do it, it’s easy to get caught up in how everyone else is doing it. Bloggers…

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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