[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Whether you play with paint or guitars or life insurance — great art deserves great word of…
How Beck is feeding music fans fresh stuff to share (and increasing web traffic by 500 percent)
Instead of releasing a new album in one big splash, singer-songwriter Beck is dripping out a bunch of free covers online as part of his new “Record Club” project — beginning with a reinterpretation of classic rock band The Velvet Underground‘s 1967 debut album. Collaborating with about eight friends and musicians, Beck recorded the songs in one day…