Tag Archives: badges
Blog, newsletter January 14, 2014

3 ways to earn word of mouth from super fans

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Almost every business has super fans. They’re the customers who love your stuff so much it’s a little weird. These people are fantastic customers…

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Blog, WOM Tips April 23, 2012

Word of Mouth Tip #60: Give old fans a new reason to talk

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All word of mouth conversations need a trigger – something to start the conversation. For your new fans, everything is different and exciting, so they’re surrounded by triggers. But as the newness quickly fades, you need to mix in remarkable moments to give the old-school folks something new to share. By the time you hit…

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WOM Tips February 1, 2010

Word of Mouth Tip #57: Help people look smarter to their friends

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Talkers love the opportunity to show off their smarts, their insider-knowledge, or their special status. Every time you help them show off their hard work and brains, you help them start conversations with friends, co-workers, and strangers. How a word of mouth supergenius does it: As one of the hottest new social networks, location-based foursquare…

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Case Studies May 25, 2009

WOM lessons from the 2009 NRA Show: Give them something to wear

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Supergenius Example #4: Garden Hearts Garden Hearts, a produce company, was displaying some of their creations — including a head of lettuce that matures smaller than normal lettuce, making it the perfect size for a single serving of salad — at the 2009 NRA Show. While the chef behind the booth was talking about his…

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newsletter January 27, 2009

Issue #116: Make Your Site Shareable

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Tune-up your website to help your fans talk about you: 1> Make it easy to print 2> Create images to share 3> Give text to copy 1> Make it easy to print When someone hits print from your site, how clean is the printout? Make sure your print style sheets are set up to include…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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