Tag Archives: AT&T

Video: How AT&T helps their employees become social advocates

Did you know that 77 percent of people are more likely to buy a product if they hear about it from someone they trust? With the potential to have over 80,000 employees active in their social media program, that’s a lot of people who can spread the word about AT&T. The problem: Only about eight…

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Join us in Dallas for BlogWell: How Big Brands Use Social Media on Jan. 24

Hear social media leaders from brands like Texas Instruments, Shell, AT&T, Coldwell Banker Real Estate, AMD, and United share 8 great case studies on corporate social media at BlogWell. This event is all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned and providing practical, how-to…

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AT&T: Building a Social Media Policy — Live from BlogWell

3:49 – Andy Sernovitz introduces Blair Klein, Director of Emerging Communications at AT&T 3:50 – Blair sets the expectation that she won’t be as funny as Andy 😉 3:50 – Everyone feels that they are far behind in using social media.  AT&T still problems and issues that they are dealing with.  Everyone is learning so…

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