Tag Archives: apparel

How Johnny Cupcakes has nothing to do with cupcakes (and why people talk about it)

What started as a nickname for Johnny “Cupcakes” Earle has blossomed into a multi-million dollar apparel business. Founded in 2001, today Johnny Cupcakes (the business) employs more than 30 people and had 2008 sales of $3.8 million. One of the keys to Johnny Cupcakes’ success: Earle’s philosophy of shopping as entertainment — the kind you…

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Word of mouth research: WOM is the biggest influencer in apparel and electronics purchases

When buying apparel and electronics, consumers look primarily to their peers for information about products, retailers, and past shopping experiences. That’s according to a study by the Retail Advertising and Marketing Association and BIGresearch. Findings from the study include: At 44.4%, WOM is the number one influencer in electronics purchases At 34.4%, WOM is the…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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