Tag Archives: Andy Sernovitz

Andy Sernovitz: How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius

11:55 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 11:56 — Andy: This will be a condensed version of our eight-hour crash course. 11:56 — Andy: The Key Steps: 1. Form a WOM Team 2. Find your Five Ts 3. Listen & Participate 4. Bake it into your DNA 11:57 — Andy says WOM has to…

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Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius

10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this.  Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…

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Andy Sernovitz: Love or Marketing: How Word of Mouth Will Save Your Brand — live from Word of Mouth Supergenius

8:50 — Kurt Vanderah introduces Andy Sernovitz, CEO of GasPedal and the Social Media Business Council. 8:50 — Andy: I’d like to start by thanking Kurt, our GasPedal team, and everyone who helped bring this event together. 8:51 — Andy passes out some fresh snacks, some “I love my job!” buttons, and some happy face…

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Love or Marketing? How Word of Mouth Will Save Your Brand — live with our Andy Sernovitz

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you our in-house word of mouth supergenius and GasPedal CEO Andy Sernovitz. Andy will be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your…

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Andy Sernovitz: Social Media Ethics Briefing: Staying Out of Trouble — live from BlogWell

3:15 — Andy Sernovitz opens his presentation on social media ethics. 3:16 — Andy: If you’ve ever been to any of our events, you know we always include a lesson on ethics. It’s what we do. 3:17 — Andy: You can’t have any viral success — you can’t have any social media success — without…

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Coca-Cola: The creation of Expedition 206 — Live from BlogWell

1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…

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Three guides to safe social media outreach under new FTC disclosure regulations

The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out. We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source…

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Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell

3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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