Tag Archives: Andy Sernovitz

Video: Social media success starts with trust, presented by Andy Sernovitz

Building trust is the secret to success when it comes to effective social media and word of mouth marketing. Being honest with your consumers is the ultimate bottom line, but that line can become blurred if proper ethics and disclosure practices aren’t a core part of your social media strategy. SocialMedia.org and WordofMouth.org CEO Andy…

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Video: SocialMedia.org CEO Andy Sernovitz shares simple steps for keeping your word of mouth ethical

Social media and word of mouth marketing is all about trust. You’re not going to recommend someone to a friend if you’re not confident they’ll treat that friend well. SocialMedia.org and WordofMouth.org CEO Andy Sernovitz says social media ethics is not a topic of debate, it’s a legal requirement. In the video below, he explains…

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Thanks for making the Word of Mouth book a bestseller

In case you missed Andy’s post on it yesterday, Word of Mouth Marketing: How Smart Companies Get People Talking had a huge week last week: #6 New York Times Bestseller #1 Amazon Business Bestseller #1 USA TODAY Money Bestseller #1 B&N.com Bestseller Whew. But we’ve said it before and we’ll say it again: This is…

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Andy Sernovitz: How to stay ethical and out of trouble

11:55 — Cale Johnson introduces WordofMouth.org‘s CEO, Andy Sernovitz. 11:55 — 11:56 — It’s all about trust. 11:57 — This is the basis that all your social media efforts are based on. 11:58 —  Disclosure – The difference between honesty and sleazery. 11:59 — THIS IS THE LAW! 12:00 — This is not a new…

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Keynote: WordofMouth.org CEO Andy Sernovitz on how word of mouth marketing with save your brand

8:30 — Kurt Vanderah (@kurtvan) introduces author and WordofMouth.org CEO, Andy Sernovitz and I think I am watching Remember The Titans? No, (Coach) Kurt is just prepping the team for the big game – I mean, WordOfMouth.org Crash Course. We’re full of egg white frittata and coffee and ready to go! Go team! 8:45 — Andy Sernovitz (@Sernovitz)…

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People love this book

WordofMouth.org CEO Andy Sernovitz just re-released his book in paperback this week. It’s one of the all-time classics on the topic, and it’s full of practical, simple ideas you can use right away. (And it’s the foundation for much of what we teach here at WordofMouth.org.) Just check out what some really smart people say…

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9 big ideas from “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or…

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Free download: First chapter of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising…

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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