Tag Archives: Andy Sernovitz

Instantly impress your newest customer

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. What’s the opposite of Batteries Not Included? How about: We give you everything….

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Everyone likes pie

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. Bill Kerschbaum shares a great example of the best kind of word…

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How likely are you to recommend us to a friend?

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” That question may be the most important question you can ask — and the business innovation of the decade. It comes from Fred Reichheld‘s…

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Video: Andy Sernovitz shares the latest FTC warnings on social media disclosure

Trust is at the heart of all great social media programs. But too many marketers, focused on short-term goals like traffic or quarterly sales, are willing to put that trust on the line with unethical tactics. They buy some fake reviews, pay for a bunch of promotional blog posts, and disguise ads as content from…

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15-minute crash course in word of mouth marketing

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Here’s a video of my second-shortest talk on word of mouth marketing (they gave me 15 minutes to explain it all), live from the…

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Be ready for slow word of mouth

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Sometimes word of mouth takes a while to travel.  Don’t miss this opportunity. By the time you hear about a great new show on…

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Video: Andy Sernovitz explains why social media ethics should be a priority

We’ve all seen the headlines: Fake Facebook fans, fake Twitter hacks, and fake celebrity social media endorsements are all over the place. But according to SocialMedia.org and WordofMouth.org CEO Andy Sernovitz, the FTC is fed up with it, and they’re starting to do something about it. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…

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Your secret source of free market research

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Here’s an amazing technique shared on NPR’s On The Media. Crime reporter Laura Amico runs a website called Homicide Watch D.C. that reports on…

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