Tag Archives: American Express

3 reasons why your customers are better at earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Often, customers and real people turn out to be better marketers than we are. Of course, it takes a little creativity to get them…

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Are your company’s customer rewards actually inspiring word of mouth?

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] When you give your fans exclusive rewards for doing business with you, are you thinking about why they’ll tell a friend about it? For…

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How Threadless, Home Depot, and AmEx get groups of fans talking

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Everyone loves being a part of a group. When people who share a common interest also share a common goal or excitement, the emotional…

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WOM Tip #148: Invite your fans to help make your everyday processes more interesting

A lot of companies give money to charities — it’s nice, but not all that unique. But what if you could make your usual corporate giving into something worth talking about? The fact that American Express donates money every year is great, but not necessarily remarkable — it’s the fact that they bring their customers…

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6 ways big brands are earning word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth isn’t just something for quirky small businesses, hot startups, or solo entrepreneurs. Some of the biggest and most legendary brands in the…

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How premium brands like Lexus, AmEx, and Apple are making profits by making love

These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing can save you from the painful truth that will spread faster than you can say, “tweet tweet.” That said, in categories with several high quality options, the winners like…

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3-Minute WOM Lesson: 3 ways to make your Facebook fan page more interesting

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Like any community, your Facebook fan page requires care and attention to attract fans and keep them coming…

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How American Express uses social media for cause marketing — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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