Tag Archives: advocates

5 actions for Chief Customer Officers to take right now to grow your business

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. If you are in the business of serving customers, NOW is the time to create opportunities when people and…

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3 groups of talkers who can boost your word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] In our last issue, we talked about the best places to start taking part in word of mouth conversations about your company. But once…

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Do you provide a continuity of service?

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. At Edward Jones, experienced financial advisors give away a portion of their accounts to help their newest colleagues get…

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6 ways to transform your competitor’s “bad” customers into your “great” customers

This is a guest post from Jeff Frank, owner of Simplicity Sofas — a company that designs and manufactures furniture for small rooms and narrow entranceways. Recently I read an article entitled Fire Your “Bad” Customers and Send Them to a Competitor by Noel Peebles who begins the article by saying, “Let’s face it; some…

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How to hire customer service superheroes

This is a guest post from Greg Meyer, a member of the Customer WOW team at Desk.com. Photo by Andrew Becraft. Say you’re going to start a company, and the first thing you want to do is provide amazing customer service. Are you going to hire the brilliant person who alienates customers? Or are you…

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Video: How Avon gave their representatives the right word of mouth tools

Your advocates are the people who will talk about your stuff, defend your brand, and convert their friends. You can help your word of mouth spread much further and much faster by giving these people the tools to do it. For Avon, their brand is built on these advocates: their representatives. Since Avon has depended…

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Why your best talkers aren’t always your best customers

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Finding your best talkers helps you figure out where to put your resources to most efficiently grow your word of mouth. While loyal customers may be…

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Video: How PrintingForLess.com creates fan loyalty through customer service

In any business, there are a lot of risky investments — but great customer service isn’t one of them. Thrilling customers with incredible service will never go out of style or succumb to the whims of a market. It’s a sure-fire way of earning word of mouth from your customers. The more you invest in…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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