Tag Archives: advocacy program

3 ways to make influencers like you

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Right now, if you want someone your customers trust to talk about you, you’re not alone. You’re competing with marketers from some of the…

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Use your inside voice: Why your employees should be your #1 audience

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. When people think about marketing, they typically think about external marketing — marketing tactics aimed at potential customers. But no business can afford to…

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Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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