This is a guest post from Spike Jones — Group Director of Engagement at WCG and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. There are many things that fascinate me about the communications…
Tag Archives: advertising
How TalentGrow sent a holiday gift worth talking about
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. Let’s be honest. Most holiday gifts are lame. (Like you need another basket of fruit or a card that has a generic “Happy Holidays” on it.) I’d rather skip it. If you’re going to do something, do something “remarkable” and do…
WOM Tip #171: Buy cookies, not commercials
When you’re launching something new, you could buy billboards and ads all over town — or you could pump someone’s gas, pay for some lady’s lunch, and foot the bill for some guy’s dry cleaning (and 100 other acts of kindness). Choose altruism over advertising and you just might experience an outpour of community love…
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WOM Tip #118: Apply your word of mouth lens to your traditional marketing
As incredible as word of mouth is, much of the other marketing stuff you’re used to doing probably still has value at your company. Sure, if you’re on a desert island and can only take one marketing strategy with you, make it word of mouth. Most likely, direct marketing, PR, and even advertising still has…
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Ads worth spreading
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. People hate advertising. How often have you heard that line? Do you believe it to be true? I don’t (no shock there). I prefer to turn the…
Good Attention vs. Bad Attention
The confluence of January’s Super Bowl and its focus on immense ad spend, coupled with my speaking at the NetPromoter conference triggered a thought: Are there two kinds of attention (let’s call them “Good Attention” and “Bad Attention”), in the same way that there are two kinds of profits? We know that there are two kinds of profits. Good profits…
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