Tag Archives: advertising

WOM Tip #445: Try the not-so-noisy spaces

People perusing the Missed Connections listings in Chicago, New York City, and Philadelphia recently might have seen posts like “Cute Dress Girl at Franklin Mortgage – m4w” or “Bright red lips w/ wrist tattoo at big star – m4w.” But these aren’t from love struck guys on Craigslist, these are from Swarovski — the crystal…

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Boring word of mouth lessons

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth marketing only works when it’s the opposite of boring. But sometimes, you can take advantage of boring to create something remarkable….

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Be an advocate for your customer

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Who doesn’t want their brand to be more likeable? Ultimately, we…

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How FRONTLINE made an ad worth talking about

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Two surprise-marketing tactics in one — “Wear virgin contact lenses” and “take things out of…

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Advertising vs. surprise and delight

This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. NPR had a great story about the addiction…

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The drug of content

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. At what point will the proverbial levee break? Marketers are busy…

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Is word of mouth better than advertising?

This is a guest post from Jonah Berger, Marketing professor at the Wharton School at the University of Pennsylvania and New York Times bestselling author of “Contagious: Why Things Catch On.” See the original post this is adapted from and more like it on his blog. People often wonder whether word of mouth is better than advertising. The…

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WOM Tip #159: Make your packaging a conversation-starter

Your shopping bags and product packaging are little billboards that your customers carry around advertising your stuff. But if they’re throwing them away once they get home, that word of mouth opportunity only lasted for the duration of their trip home. You can make more opportunities for people to talk about your stuff by making…

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