Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
As a company that strives to be analytical and to measure results in everything they do, AccuQuote works hard to track and monitor the results associated with their social media activity. In his BlogWell Minneapolis presentation, “Social Media for the Analytic Marketer,” AccuQuote’s VP of Marketing and Business Development, Sean Cheyney, outlines the strategies the brand uses to track the ROI of their social media programs.
In his case study, Sean shares how AccuQuote uses tools like Feedburner, Google Alerts, Twitter Search, and Twitter and WordPress API’s to track engagement and reach. Sean also covers how they’re able to show that 2% of their leads are coming from blogs, and how they’re tracking social media partnership leads through unique links.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
