Social media case study from Nick Ayres and Sarah Molinari of The Home Depot

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

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In their BlogWell Atlanta case study presentation, “Our Social Media Road Trip,” The Home Depot’s Nick Ayres, Interactive Marketing Manager, Social Media + Content, and Sarah Molinari, Corporate Communications Manager, shared their experience in building a corporate social media program.

Nick and Sarah’s presentation included tips on how to begin by listening, how to earn executive buy-in, and how to staff a social media team.

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