Social Media Case Study from Nestor Portillo of Microsoft

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.


In his BlogWell New York case study presentation, “Listening in the Social Media Era,” Microsoft’s Worldwide Director of Microsoft Community Support Services, Nestor Portillo, describes how to capture the voice of your customers and incorporate it into your product or service by engaging influencers and using social media analytical tools.

Microsoft is using the voice of the customer to innovate products and services, identify broad and high impact problems, and deflect support costs by proactively posting relevant, easy-to-discover content. The big point that Nestor stressed was that companies need to listen to the people using their services and to interact directly with them, otherwise they may not be a customer for much longer.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Microsoft, presented by Nestor Portillo from GasPedal on Vimeo.

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