Social Media Case Study from Megan Parker and Sean Gannon of GE

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.


In the BlogWell New York case study presentation, “Telling Our Story,” Sean Gannon and Megan Parker talk about how, at times, the best and most effective way to tell your story is to take it straight to the people who care. GE launched GEReports.com in October 2008, and in just a few short months, has seen great success and learned valuable lessons in engaging with those people who are actively interested in the happenings at GE.

GE has to deal with unifying a diverse company — one that has branches in entertainment, consumer electronics, medical equipment, and jet engines. GE found success by catering to the interests of their fans: Their blog is published on the website, via RSS, and as an email newsletter; the GE Reports videos go on YouTube, and Megan Parker is available on the company’s Twitter account.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: GE, presented by Megan Parker & Sean Gannon from GasPedal on Vimeo.

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