Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
In his BlogWell New York case study presentation, “Social Media in a Highly Regulated Industry,” Director of Corporate Communications Marc Monseau describes how Johnson & Johnson touches more than one billion people every day with its health care and well-being products and services.
Monseau addresses the difficulties of engaging in social media in a heavily regulated industry. The first step Johnson & Johnson took was realizing that the conversation on the web, and in any social media forum, was happening without them, and would continue to happen without them unless they decided to join in. That realization predicated their move into social media to help shape the conversation and share their story.
(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)
BlogWell New York Social Media Case Study: Johnson & Johnson, presented by Marc Monseau from GasPedal on Vimeo.
