Social Media Case Study from Larry Blumenthal of the Robert Wood Johnson Foundation

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.


In his BlogWell New York case study presentation, “Using social Media to Break Down Walls,” the Robert Wood johnson Foundation’s Senior Communications Officer, Larry Blumenthal, describes how to engage and empower customers, provide a strong customer experience, reinforce the brand, and respond to conversations about your products.

According to Larry, in the world of nonprofits, social media often takes a different tack, focusing more on building bridges between an organization and others who are passionate about the same issues. The Robert Wood Johnson Foundation is using blogs, forums, Twitter, YouTube, and other social media to build partnerships and generate fresh ideas.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Robert Wood Johnson Foundation, presented by Larry Blumenthal from GasPedal on Vimeo.

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