Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In their BlogWell Minneapolis case study presentation, “Collaboration 2.0,” McDonald’s Senior Director of Communications, Heather Oldani, and Senior Director of Global Web Communications, Steve Wilson, outline how McDonald’s is using social media to engage not only customers, but their franchisees and employees as well.
Heather and Steve share how at McDonald’s, no single department owns social media and instead multiple teams collaborate on it, how the national brand had to claim ownership of social media to manage what was becoming a flood of microsites, Twitter accounts, and Facebook pages in local markets, and how they’re seeing exciting results from their internal social media communities.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
