Social Media Case Study from Ed Nicholson of Tyson Foods

BlogWell San FranciscoCome to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.


In his BlogWell New York case study presentation, “How Tyson Foods Uses Social Media to Build Community Around the Issue of Hunger,” Tyson Foods’ Director of Corporate Community and Public Relations, Ed Nicholson, describes how Tyson uses social media tools to engage stakeholders around the company’s primary philanthropic focus, the issue of hunger, with a blog and a quickly-growing Twitter account.

A focus of Ed’s presentation is the issue of “monolithic” companies — where large corporations are often cast in a negative light instead of shown as well-meaning entities. The presentation shows how to humanize large corporations and the importance of doing good in the community.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Tyson Foods, presented by Ed Nicholson from GasPedal on Vimeo.

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