Social media case study from Debbie Curtis-Magley of UPS

BlogWell - How Big Businesses Use Social Media!Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.


In her BlogWell Atlanta case study presentation, “Protecting Your Brand Through Social Media,” UPS’ Manger of Corporate Public Relations, Debbie Curtis-Magley explained how her team used social media tools to defend their brand online and share their side of an issue.

Debbie’s presentation covers her top 5 tips for social media defense, how her team determined which conversations to participate in and which ones to ignore, and how she kept executives informed on the issue.

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