Social media case study from Adam Brown of Coca-Cola

BlogWell San FranciscoCome to BlogWell: How Big Brands Use Social Media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.


Coca-Cola has such an enormous audience — with their products sold in more than 200 countries — it’s no surprise that social media has become an integral part of their communications and marketing efforts. In his BlogWell New York presentation “Coca-Cola: Sharing What Matters,” Adam Brown, Coke’s Director of Digital Communications, outlined how they use social media to promote their brand.

Adam’s presentation made note of a shifting focus toward social searching. Where three years ago people were turning to Google to find information about the brand, now sites such as Facebook, Twitter and MySpace are key sources of traffic. The presentation gave advice on how to embrace new social media, how to empower fans in these forums, and how to keep the message relevant without being overbearing.

(Special thanks to our lead sponsor, nGenera, for help making BlogWell NYC possible.)

BlogWell New York Social Media Case Study: Coca-Cola, presented by Adam Brown from GasPedal on Vimeo.

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Comments

  1. seoservice guy

    Its a nice and interesting post…

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