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“Intro to Fish!” — Chapter 1 from Harry Paul (pictured), Steven Lundin, and John Christensen’s Fish! A Proven Way to Boost Morale and Improve Results

You can’t win the hearts of customers if this “word of mouth stuff” is confined to the marketing department.

It’s when all of your employees are devoted to earning the respect and recommendation of customers that you start to experience real word of mouth — and that’s what the fictional parable Fish! A Proven Way to Boost Morale and Improve Results is all about.

In this intro, you’ll meet Mary Jane Ramirez, a recently widowed mother of two, facing the daunting challenge of turning around her employees’ low morale.

You’ll learn about the dreaded “third floor” — that unresponsive, wasteland of motivation. You’ll learn about the challenges of motivating a team that assumes job security (when in reality, that security may be an illusion). And you’ll be introduced to just how Mary might overcome this “toxic energy dump” she is charged with motivating and engaging.

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