Your Facebook page doesn’t have to be complicated to earn a bunch of fans and inspire lots of interaction.
Sanuk, proud makers of “funky, functional shoes,” has about as simple of a fan page as you can make, yet they’ve got nearly 6,000 of the most active Facebook fans we’ve seen. Here’s how they make it work:
- Every Monday, Sanuk hosts a “Most Humorous Weekly Caption” contest by simply posting a photo and asking people to respond for the chance to win a free pair of shoes (and getting hundreds of responses)
- Sanuk actively responds to posts on their fan page wall by answering questions, being open to feedback, and just generally sharing their personality
- They link to it in a big way from their brand’s homepage (and promise that it’s fun to join)
And they’re doing it all without a fancy design skin or lots of complicated widgets.
The Lesson: Facebook is one of the best networks to quickly grow your fan base because it’s so easy for fans to quickly share your stuff with all of their friends. As Sanuk demonstrates, it doesn’t require a ton of resources on your part, just a little fun and a commitment to engaging the fans that take the time to comment.