Rob Fuggetta on “Brand Advocates”

1:30 — Kristen Platt introduces Rob Fuggetta, author of Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force.

1:31

1. Do you know who your brand advocates are?

-You can find who your advocates are by paying attention to who are constantly posting in your social channels and talking about you.

1:35–

2. Are you giving your advocates an opportunity to advocate your brand?

-By utilizing social media tools you give your advocates the chance to magnify their love for your brand.

1:40–

3. Do incentives help to encourage brand advocates?

NO. People do not trust paid advocates. People trust a purely authentic recommendation more.

1:45–

4. How are you tracking the business transactions from advocacy?

There are different types of 3rd party platforms that track social data. But you have to test and track different advocacy programs to see what works the best.

1:53– Advocate Stats 

-On a scale from 0-10, 50% of people will instantly recommend a business or service. Of those 50%, on average 30% will recommend that business using social media tools. Out of every 100 outbound shares, 70 people will visit the recommendation.

 

email

About Joseph Holguin

Joseph is an Austin transplant from the dry desert of New Mexico. He spends countless hours on social networks and enjoys helping businesses grow via social media. Offline he enjoys mountain biking and eating tacos, but eventually those experiences are shared online too.

Tags: , , , , , , , , ,

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again