Q&A with a Corporate Blogger: John Earnhardt, Cisco

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations.  This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level.

John Earnhardt, Senior Manager, Global Media Operations for Cisco

Describe the key social media efforts at Cisco
We have a new media group, led by Jeanette Gibson, within our Corporate Communications department.  Our entire company is encouraged to utilize all aspects of Web 2.0 technology to collaborate and communicate with colleagues, customers, media, investors and the general public.

What’s the big deal about video?
Video is the fastest growing component of 21st century communication and, as such, Cisco is using it in all aspects of our outreach, messaging and communication. Video is authentic and transparent and allows a company to directly communicate effectively with a myriad of audiences. As Cisco Chairman and CEO John Chambers says, "if there is a new killer application on the Internet, it’s video."

What do you love most about your job?
Not always knowing what the day will bring.

What is the biggest challenge you face with social media?
Making "new" media,"social" media.

What advice do you have for marketers just beginning to utilize social media?
As per Nike: "Just do it."

What are your three favorite blogs?
NYTimes Bits Blog
Dilbert Blog
And of course, Cisco’s The Platform blog


BlogWell - How Big Companies Use Social Media - San Jose, CA - October 28th

Meet John at BlogWell on October 28 in San Jose, where he will be presenting the case study: "Cisco: Why Vlogging is Better than Blogging."

Get practical, how-to advice, a lesson in disclosure and corporate social media responsibility, and loads of ideas and examples – all for $200. BlogWell is presented by GasPedal and the Blog Council.

email

Tags:

Comments are closed.

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again