As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes word of mouth supergenius Andy Nulman, author of Pow! Right Between the Eyes: Profiting from the Power of Surprise. Here Andy shares a few of the ideas he’ll be discussing in his author session:
- There’s a kid in all of us. Think of everyone as a kid at Disneyland looking for the next exciting thing.
- Nothing beats the element of surprise. The power to surprise is perhaps the most underused, unsung tool in modern day marketing.
- Dare to be daring. Don’t underestimate the power of suggestion. You’ll surprise yourself by being audacious.
Hear Andy’s live Supergenius preview (and check out our Facebook page to see all our interviews):
