PepsiCo’s Josh Karpf: Using social media to connect on and offline

BlogWell - How Big Companies Use Social Media - Minneapolis - August 13As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.

At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.

Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.


In his BlogWell San Francisco case study presentation, “Connecting On and Offline Using Social Media,” PepsiCo’s Manager of Digital Communications, Josh Karpf, describes how the iconic brand is taking its first steps into social media.

Josh’s presentation focuses on how when entering any new space, respect for the medium is important. He shows how PespiCo is focusing on key areas — known internally as “must meets” — and how they’re bringing these new social media experiences back to the organization.

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