PEMCO Insurance’s Tweetup that increased relevant Twitter mentions by 100% in one day

NorthWestProfileWhen PEMCO Insurance introduced their new ad campaign, focusing on the quirks of different personalities in the Northwest, they invited a bunch of talkers to get together for a Tweetup at Seattle’s Space Needle.

To invite the online influencers, PEMCO’s CMO Rod Brooks contacted them personally via Twitter and offered them a VIP pass to the event.

And at the event, they had a bunch of tools and activities to help the talking:

  • A recommended hash tag (#NWProfile) that was put on signage throughout the venue.
  • A big screen showing live tweets about PEMCO.
  • A photo session, where attendees were encouraged to pose for a photo which they later received as a party favor.

The results:

  • A 100 percent increase in relevant PEMCO mentions on Twitter.
  • A 53:0 ratio in sentiment (positive vs. negative mentions).
  • Real-time coverage including livestreaming, Twitpics, and tweets.
  • Post-event coverage including blog posts and Twitter mentions.
  • Established relationships with key online influencers.

The Lesson: You don’t need a huge event to see results like this (PEMCO’s had about 65 attendees). Throw a party, invite your favorite talkers and biggest fans, and encourage lots of sharing.

email

Tags: , , , , , , , ,

Comments

  1. STi_Events

    PEMCO Insurance’s Tweetup that increased relevant Twitter mentions … http://bit.ly/xlGK6

    This comment was originally posted on Twitter

  2. NW_Mktg_Guy

    Thanks for the mention RT @gaspedal @PEMCO Insurance’s Tweetup increased relevant Twitter mentions by 100% in one day http://su.pr/2f33dc

    This comment was originally posted on Twitter

  3. gaspedal

    @NW_Mktg_Guy Awesome WOM work! RT @PEMCO Insurance’s Tweetup increased relevant Twitter mentions by 100% in one day http://su.pr/2f33dc

    This comment was originally posted on Twitter

  4. hareforce1

    RT @NW_Mktg_Guy RT @PEMCO Insurance’s Tweetup increased relevant Twitter mentions by 100% in one day http://su.pr/2f33dc

    This comment was originally posted on Twitter

  5. firmani

    RT @NW_Mktg_Guy: RT @gaspedal @PEMCO Insurance’s Tweetup increased relevant Twitter mentions by 100% in one day http://su.pr/2f33dc

    This comment was originally posted on Twitter

  6. ejstone88

    yay #PEMCO! RT @gaspedal PEMCO Insurance’s Tweetup that increased relevant Twitter mentions by 100% in one day | http://su.pr/2f33dc

    This comment was originally posted on Twitter

  7. NW_Mktg_Guy

    Thanks @sernovitz for featuring PEMCO Tweetup Case last week. (See @BMW @ShaunaCausey @DanielleMORRILL in photo) http://bit.ly/KwHg0

    This comment was originally posted on Twitter

  8. calbucci

    Retweeting @ShaunaCausey:I’m no fan of insurance co’s but PEMCO’s campaign made news http://bit.ly/KwHg0 [photo: @BMW @DanielleMORRILL & me]

    This comment was originally posted on Twitter

  9. FilibertoSelvas

    Well done PEMCO! (make sure you keep those key online influencers close) http://bit.ly/3ibTjL

    This comment was originally posted on Twitter

  10. DanielleMorrill

    RT @shaunacausey: I’m no fan of insurance co’s but PEMCO’s campaign made news http://bit.ly/KwHg0 [photo: @BMW @DanielleMORRILL & me]

    This comment was originally posted on Twitter

  11. bmw

    FWIW: A) I wasn’t technically invited by @NW_Mktg_Guy / PEMCO, I crashed; B) Did I grant permission to use pic? http://bit.ly/KwHg0

    This comment was originally posted on Twitter

  12. stevenmatsumoto

    RT @gaspedal PEMCO Insurance’s Tweetup that increased relevant Twitter mentions by 100% in one day | GasPedal’s Word … http://su.pr/2f33dc

    This comment was originally posted on Twitter

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again