WOM Research July 23, 2008

Word of Mouth Marketing Research: Traditional journalists believe in the power of new media

By

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

Read More Comments Off on Word of Mouth Marketing Research: Traditional journalists believe in the power of new media
Guest Genius July 22, 2008

Guest Genius: Jory Des Jardins

By

Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Jory Des JardinsCo-Founder and President, Strategic Alliances of BlogHer, Inc. WOMEN BLOGGERS: WHOM DO WE TRUST?  Since 2005, when my organization, BlogHer, held…

Read More Comments Off on Guest Genius: Jory Des Jardins
Genius of the Week July 21, 2008

Word of Mouth Geniuses of the Week

By

Nintendo, as reported by Mack Collier, The Viral Garden"Case Study: Dooce’s Nintendo Wii Giveaway"     Transparency is key in a word of mouth campaign, and Mack talks about how Heather Armstrong did it right. He also points out out Nintendo hit a home run. (link) Sean Moffitt, Buzz Canuck & Patrick Thoburn, Matchstick"7 Questions with…

Read More Comments Off on Word of Mouth Geniuses of the Week
Other News July 18, 2008

Join the Word of Mouth Marketing Facebook Group

By

We’ve started up another resource to make it easier for you to join in the word of mouth conversation: our new Facebook group, Word of Mouth Marketing, is a place to learn some new things, get involved in WOM-related discussions, and network with folks who are also interested in becoming a word of mouth marketing…

Read More Comments Off on Join the Word of Mouth Marketing Facebook Group
newsletter July 17, 2008

Issue #104: How to Get Positive Online Reviews

By

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  Everyone wants positive feedback — make it easy for your customers and clients to show you some love: 1> Ask and encourage 2> Monitor what’s being said 3> Respond…

Read More Comments Off on Issue #104: How to Get Positive Online Reviews
WOM Research July 16, 2008

Word of Mouth Marketing Research: Consumers show just how viral videos can be

By

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

Read More Comments Off on Word of Mouth Marketing Research: Consumers show just how viral videos can be
Other News July 15, 2008

Scholarships to the Word of Mouth Crash Course

By

GasPedal is excited to announce we are giving away 15% of the seats to our word of mouth marketing class to non-profits, small businesses and bloggers.  Here are the details:  The scholarships are being awarded as part of our commitment to help hard-working organizations and individuals learn to execute effective word of mouth strategies, even…

Read More Comments Off on Scholarships to the Word of Mouth Crash Course
Guest Genius July 15, 2008

Guest Genius: David Meerman Scott

By

Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:David Meerman ScottBestselling author of "The New Rules of Marketing & PR" NOBODY CARES ABOUT YOUR PRODUCTS (EXCEPT YOU) Let’s be honest, OK? …

Read More Comments Off on Guest Genius: David Meerman Scott
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More