Word of Mouth Marketing Research: WOM Means Big Business

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Word of Mouth Geniuses of the Week

Leigh Duncan-Durst, MarketingProfs Daily Fix"The Accidental Evangelist"The power of the talker or influencer can be enormous – even if the talker or influencer isn’t aware of it. A remarkable look at how one person’s Tweet designed to just reach friends got national recognition. (link) Colleen Francis, Engage Selling"The Amazing Power of Testimonials”A good follow-up to…

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Word of Mouth Marketing Research: Women Actively Spread WOM

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Guest Genius: Maddie Grant

Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:Maddie GrantAdministrative Director, Washington Center for PsychoanalysisNon-profit/Association Blogger Blogging is one popular tactic in the WOM toolkit because it offers a quick conversation-starter…

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Word of Mouth Geniuses of the Week

Blog Kindle"Kindle Photo of the Day" A group of fans of Amazon’s Kindle decide to show their favorite ebook reader some blog love by posting photos of “what it is like to live with a Kindle device.”  No word yet if they’ve tattooed themselves yet. (link) Matt Rhodes, FreshNetworks blog"Product seeding and word of mouth…

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Word of Mouth Marketing Research: Blogging by the Numbers

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Guest Genius: Jake McKee

Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius: Jake McKee Principal and Chief Ant Wrangler, Ant’s Eye View WOM Offers the Sweet Taste of Success The medical community might tell…

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Word of Mouth Geniuses of the Week

Sean O’Driscoll, Social Media Conversations"WOM @ my local Starbucks"It was a simple exchange, but Sean recognized the powerful underlying message: by empowering your employees to act, you’re setting yourself up to be WOM-worthy. (link) David Alston, Radian6, as posted on Online Marketing Blog"Social Media Monitoring – Top 10 Reasons for Monitoring Brands”Tracking conversations about your…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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