People LOVE the Word of Mouth Marketing Crash Course

  Sign up today for the Word of Mouth Crash Course.  You’ll get more leads, more sales, and more publicity within days:  "I got more fresh WOM ideas in one day than I have the entire year." — Brent Shelton, fatwallet.com "Easy to digest, comprehend, and translate to any service or product or any size…

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Guy Kawasaki’s “Reality Check”

When Reality Check first came out in October of 2008, our lucky winners were among the first to read the book. About the book: If the two most popular words in your company are “partner” and “strategic,” and “partner” has become a verb, and “strategic” is used to describe decisions and activities that don’t make…

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Word of Mouth Marketing Research: Online Video is a Key Vehicle for WOM

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Organic vs. Amplified Word of Mouth

Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work. This week’s guest genius:Chris KieffDirector, Marketing at Ripple6AdAge Power 150 blogger Excerpt from the WOMMA WOM101 document: Organic word of mouth – "Organic WOM occurs naturally…

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The best word of mouth marketing education — for free

Do you know a non-profit or small business that needs to learn word of mouth marketing?  Tell them about GasPedal’s Word of Mouth Marketing Crash Course.  We are giving away free scholarships to worthy non-profits and entrepreneurs for the next three courses. Apply here. Please pass this on! You’ll learn everything you need to know…

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Word of Mouth Geniuses of the Week

Food Writer, Campusfork.com"Red Bull: King of Gen Y Marketing"A food writer walks readers through the history of how Red Bull got big.  It all came down to building an enthusiastic fan base via grassroots word of mouth marketing. (link) Mitch Joel, Six Pixels of Separation"Selling 2.0 – Let the Customer Do The Communicating"An article about…

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Issue #108: Super-Simple Evangelism Program

Create a word of mouth buzz program in 5 simple steps:1> Find your talkers2> Create a way to communicate3> Give them something to talk about4> Make it easy5> Thank them publicly 1> Find your talkers You already have plenty of talkers (evangelists, fans, friends,recommenders, influencers).  You just need to go out there and findthem.  Surf…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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