TopRank Interviews Big Name Social Media Executives

TopRank has posted a fantastic interview with several big brand social media executives — Wells Fargo, The Home Depot, UPS, and Graco.  All of them are members of the Blog Council and speaking at BlogWell next week. Here’s an excerpt: TopRank: How do you decide whether to blog vs setup social networking profiles vs Twitter…

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Q&A with a Corporate Blogger: Hilary Weber, Kaiser Permanente

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations.  This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Hilary Weber,…

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Q&A with a Corporate Blogger: Debbie Curtis-Magley, UPS

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. Debbie Curtis-Magley,…

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Q&A with a Corporate Blogger: Nick Ayres, The Home Depot

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations. This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level.   Nick…

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Q&A with a Corporate Blogger: John Earnhardt, Cisco

A good way to learn about a vital word of mouth tool — social media — is from the executives that run the blogs at the world’s biggest corporations.  This week, we’re sitting down with them to get their thoughts about the broader issues and landscape of social media at the corporate level. John Earnhardt,…

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Look who is coming to BlogWell

BlogWell is coming up next week, and look who is attending!  This is just a small sample of the companies that are coming to San Jose for the event: Alcatel-Lucent BARTCharles Schwab FedEx Google HP Humana IBM Intuit Martha Stewart Living Omnimedia Mayo Clinic Meritage Homes Molson Oracle Orange Business Services Palm Petro-Canada SanDisk Sony…

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Issue #112: Coupons That Create Word of Mouth

Learn to turn a simple coupon into a word of mouth generator:1> Coupons for the friend2> Coupons for the office3> Coupons that email well4> Coupons that give status5> Coupons that can’t be used 1> Coupons for the friend Coupons are great. But coupons that customers can give to their friends are better. Every time you…

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Word of Mouth Marketing Crash Course scholarship winners!

Congratulations to to winners of scholarships to GasPedal’s Word of Mouth Crash Courses! Donna Beck, St. Luke School Jeremy Epstein, NeverStopMarketing Rachel Gossett, Appalachia Service Project Jack Hanlon, Better World Books Charlie Hoehn, iMomeRath Michelle Lamar, michellelamar.com Connie Reece, Frozen Pea Fund Yesenia Soleto, Heartland Alliance Jenn Sutherland, American Cancer Society – Illinois Division Dan…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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