Come to BlogWell: How big brands use social media on June 23 in San Francisco to hear Dell, Wells Fargo, Kaiser Permanente, SAP, Pepsi, Cisco, and Intuit share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for…
How Ian’s Pizza recognizes their biggest fans
Ian’s Pizza, which started in Madison, Wisconsin before opening a location in Chicago, celebrates their biggest fans by awarding them the title of “Fanatic of the Month.” The Fanatic of the Month is highlighted on their website with a picture and a little background on them and what they love about Ian’s. Different locations award…
Read More
Comments Off on How Ian’s Pizza recognizes their biggest fans
How Molly’s Cupcakes puts their whole story on a card to share
Molly’s Cupcakes is a small bakery here in Chicago that specializes in all sorts of cupcake flavors like “peanut butter nutella” and “caramel baked apple” — and they even have swings you can sit on while you eat. And sitting on the tables are small cards — similar to coasters you find in restaurants —…
Read More
Comments Off on How Molly’s Cupcakes puts their whole story on a card to share
How the hidden surprises create word of mouth
The hidden features, surprises, and humor are fantastic topics that help fans talk about your stuff. When Wolfram Alpha recently launched, a lot of the conversation wasn’t about the power of the “computational engine,” but rather, the hidden Easter eggs in the form of a few goofy responses the site gives you for certain queries. For…
