Newsletter #217: 3 forgotten word of mouth tools that still work

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Sure, Twitter’s cool. So is Facebook. And YouTube. And Foursquare. And… we could play this game for a while (speaking of which, have you played with Quora yet?).

But before you get caught up in all these new toys, remember this: Many deserving companies have missed out on tons of word of mouth because they got caught up in all the new tools that none of their talkers had even heard of yet. Before you let this describe you, explore a few old tools that might be a better fit:

1> A printed newsletter
2> Stickers, buttons, and fake moustaches
3> The stuff you’re already sending

1> A printed newsletter

The irony of everyone jumping to the online tools means the old-fashioned printed stuff can be remarkable. What would happen if you tried regularly snail-mailing your fans some helpful tips, handy guides, or special artwork they could put on the wall? It might surprise you just how few fans know what you’re talking about when you ask them to follow you on Twitter, but it’s a safe bet they know how to open a mailbox.

2> Stickers, buttons, and fake moustaches

Never give a speech, attend an event, or visit clients without something to hand out. People love our smiley-face buttons and pins, and we’ve had similar success with handy bookmarks, whoopie cushions, and fake moustaches. People won’t talk about your flyer listing product features, but they will tell their friends about your goofy giveaway that made them smile (and then maybe get into specs and product features).

3> The stuff you’re already sending

The stuff you’re already creating, handing out, and shipping are potential word of mouth tools that most marketers ignore. Add extra samples to your shipments, make your packaging worth talking about, and give them a reason to share your receipts. Before you worry about finding a new tool, make sure you’re getting the most out of the things you’re already using.

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Comments

  1. Elaine Fogel

    Yes, yes, and yes! Now, print materials can really stand out. Costs more, but hey, if it works…

  2. Internet Marketing Liverpool

    These 3 tools are really very effective tools …..
    Internet Marketing Liverpool

  3. Virtual Agent

    Little crafty tokens after an event is one of the best way to pique the interest of would be consumers. On the world of the social networking, it might be hard to capture their loyalty in terms of being a real buyer, but if you give them a physical representation of your brand, that might just do the trick.

  4. Larry Kaul

    Quora is interesting. Does anybody think that LinkedIn Q & A already covers most of this?

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