Masi Bicycles demonstrates an easy way to put your fans in your ads

When Masi Bicycles was preparing to shoot photos for their next catalog, Masi’s Brand Manager, Tim Jackson, posted a shout-out to all fans in the area to stop by to possibly get in their new catalog and ads.

Here’s Tim’s post:

Calling all Minneapolis Masi owners!

Next week, May 18th to 22nd, I’ll be in Minneapolis with our Creative Director- Pete Demos– working on photo and video projects for our next catalog and other marketing needs. If you’re a Masi owner and you’re in the Minneapolis/ St. Paul area and would like to possibly be in the catalog or other photos used for the website, ads and other marketing areas let us know. Shoot me an email (address located in my blog profile info) or leave a comment here.

It doesn’t matter what era Masi you have or what model- we’re looking to simply add as much Masi love to the catalog and other areas as we possibly can.

We’d love to see you and your Masi if you’re around during that time… so mark your calendar!


(Updated; Oh yeah- I need cool locating ideas as well, so email them to me if you have any good suggestions. Better yet- if you can email simple photos, that would be even more awesomer!)

The Lesson: Get fans involved in the creation of your ads and catalogs to show them love, cut production costs, and increase the sharing of your stuff.


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  1. gaspedal

    A word of mouth lesson from @MasiBicycles on how to feature fans in your ads

    This comment was originally posted on Twitter

  2. WillBontrager

    Feature fans in your ads!

    This comment was originally posted on Twitter

  3. MackCollier

    @timjackson getting some love for his work with Masi –

    This comment was originally posted on Twitter

  4. craigsutton

    RT @MackCollier: @timjackson getting some love for his work with Masi – (Guy is awesome)

    This comment was originally posted on Twitter

  5. Tim Jackson

    Thanks for the mention!

    Yes, including the community built around your brand/ product only helps you in the end. The products we make or services we supply are FOR them anyway- why not include them and increase their investment in pride of ownership?

    They shape what we do, so why not let them help shape what we do for them?


  6. Cale Johnson

    Tim, thanks for stopping by!

    We’re big fans of what you and the folks at Masi have done to connect fans with one another and the stuff they love. Keep the examples coming!

    Cale Johnson
    GasPedal Editor

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