Lululemon — a company that makes yoga clothes — is asking fans to submit photos of themselves doing yoga poses around the world.
Each month the photo challenge changes, and past challenges have ranged from asking people to submit photos of their reusable Lululemon shopping bags in different worldly locations to taking action shots of themselves in mid-jump.
And the whole thing is simple and cheap for the company to run because the photos are posted on Flickr and highlighted on the company’s blog. With nearly 500 submissions in their Flickr group, they’ve now got a bunch of free, high-quality endorsements in an online community where people are always searching for images to use and share.
