KFC asks fans to create their own commercials

KFC is asking fans to submit homemade commercials showing off the chain’s new grilled style of chicken.

The videos are shared on KFC’s MySpace page, where other fans are encouraged to vote for their favorites – with the ultimate winner getting the chance to star in an upcoming television ad campaign as well as receiving a lifetime supply of chicken.

The Lesson: If you want to get a bunch of free ad ideas, as well as some engagement from your biggest fans, try asking them to create your next ad campaign.

Do you smell what I smell?

Tags: , , , , , , ,

Trackbacks/Pingbacks

  1. Twitted by gaspedal - June 29, 2009

    […] This post was Twitted by gaspedal […]

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More