John Moore: How to create buzzworthy topics

9:35 — Erin McDaniel introduces Brand Autopsy‘s Marketingologist, John Moore.

9:36 — John Moore gets his marketing background from Starbucks and Wholefoods.

9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing.

9:40– People talk because they have something interesting to talk about.  People listen because they trust the brand.

9:45– Marketing can drive sales if it’s “talkable.”

9:48– You can make any brand “talkable” by being unique.

9:50– Your idea should also be interesting to make lasting “talkable” marketing.

9:55– Brands today should learn to become more polarizing.

9:56– Your goal is to have enough customers to make your business viable. You should be willing to lose a customer. Some people will love you, some people will hate you.

9:58–  Talkable Stories

  1. Improve a Life: Create a product or service that helps someone.
  2. Right a Wrong: Provide a product or service that improves and makes a person’s experience better.
  3. Make Good Better: Take a product of service that is good and make it better.

10:00– You want your business to be lasting, so you need to create “talkable” long lasting conversations.

-Q & A

How can an education institute use WOM?

-Tell people how your institute has changed people’s lifes.

What are some consumer brands that are doing WOM right?

Which Wich has found a way to “Right a Wrong.” They looked at the way Subway was making sandwiches and found a way to improve all customer touch-points.

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About Joseph Holguin

Joseph is an Austin transplant from the dry desert of New Mexico. He spends countless hours on social networks and enjoys helping businesses grow via social media. Offline he enjoys mountain biking and eating tacos, but eventually those experiences are shared online too.

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