9:36 — John Moore gets his marketing background from Starbucks and Wholefoods.
9:38– It’s important not to create “buzz” which is short term for your brand, but to create long lasting conversation through “talkable” marketing.
9:40– People talk because they have something interesting to talk about. People listen because they trust the brand.
9:45– Marketing can drive sales if it’s “talkable.”
9:48– You can make any brand “talkable” by being unique.
9:50– Your idea should also be interesting to make lasting “talkable” marketing.
9:55– Brands today should learn to become more polarizing.
9:56– Your goal is to have enough customers to make your business viable. You should be willing to lose a customer. Some people will love you, some people will hate you.
9:58– Talkable Stories
- Improve a Life: Create a product or service that helps someone.
- Right a Wrong: Provide a product or service that improves and makes a person’s experience better.
- Make Good Better: Take a product of service that is good and make it better.
10:00– You want your business to be lasting, so you need to create “talkable” long lasting conversations.
-Q & A
How can an education institute use WOM?
-Tell people how your institute has changed people’s lifes.
What are some consumer brands that are doing WOM right?
Which Wich has found a way to “Right a Wrong.” They looked at the way Subway was making sandwiches and found a way to improve all customer touch-points.