Issue #270: An update on all the amazing word of mouth projects we’ve been working on

Word of mouth is an incredibly powerful force.

More than marketing, it actually changes companies forever. It rewards good people at good businesses for treating their customers right. Companies that make people happy make more money — it’s a magical thing.

Think about it. There just aren’t a lot of things in this world that put profits and doing the right thing on the same side of the table. But word of mouth does, and it’s our mission to help smart marketers like you make it happen at your company.

For the past 6 months, we’ve been working on some amazing word of mouth projects that are going to help you earn the love, respect, and recommendation of your customers. We wanted you to have the first peek at what’s coming:

1. The Word of Mouth Crash Course
2. The paperback edition of “Word of Mouth Marketing: How Smart Companies Get People Talking”
3. The Word of Mouth Comic Book (yes, we said comic book)
4. The launch of

1. Come to the Word of Mouth Crash Course

Word of Mouth Crash CourseThis is the event we previewed last week: We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors all in one thrilling day. It’s going to blow your mind.

The classes will teach you the fundamentals, the case studies will show you how real companies actually do it, and it’s all being presented by word of mouth legends like Spike JonesJohn Moore, Saul Colt, Rick Murray, Dave Kerpen, Geno Church, and our own Andy Sernovitz.

In the coming weeks, we’ll be sharing never-before-seen videos from our most recent word of mouth event as a preview.

Learn more and register at

2. Pre-order the paperback edition of “Word of Mouth Marketing: How Smart Companies Get People Talking”

Word of Mouth MarketingThe best-selling book on word of mouth launches in paperback on April 30th and we’re now taking pre-orders.

In this book, word of mouth expert Andy Sernovitz (our CEO) will walk you through exactly how companies and causes of all sizes create passionate, loyal fans. It’s specific: where to start, what to do, and how to make it successful. You’ll learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers happier.

We’ve put together a bunch of great bonuses for pre-orders including special downloads, event discounts and passes, exclusive training calls, and private consulting.

Learn more and pre-order yours:

3. Preview the Word of Mouth Comic Book

This is one of the coolest projects we’ve ever done. While republishing the paperback, we said to ourselves, “Hey, what if we made a comic book version of this?”

So, we did.

The result is an action-packed, condensed, and illustrated version of “Word of Mouth Marketing: How Smart Companies Get People Talking.” It’s all the fantastically useful word of mouth ideas in a format that’s even easier to read, implement, and share.

We’re only printing a limited number of these, but we’ve got a preview you can download and you can guarantee yourself a copy when you pre-order 12 or more of the paperback edition.

Learn more:

4. Join us for the launch of

As excited as we are about the Word of Mouth Crash Course, as awesome as the new book is, and as much fun as we’ve had putting the comic together, is what it’s all about.

We’re creating a place for the word of mouth thought leaders to share their passion, ideas, and insight. This is a home for teachers who want to help others embrace word of mouth marketing. We’re the evangelists for evangelism.

In the coming weeks, you’re going to see this newsletter transition to with a new name: “Word of Mouth Lessons.” We’re also launching a new blog, a library filled with word of mouth ideas, and a directory of ethical and effective word of mouth marketing companies.

Sign up here to be notified when we launch:

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]


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  1. Patricia

    Congratulations on the launch of . Love the look of your new site – organic and fun – quite fitting for word-of-mouth mission. Looking forward to watching the transition.

  2. Cale Johnson

    Hi Patricia, thanks! We’re still working out a few kinks, but we’re excited too. Appreciate your support!


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