Issue #146: 3 ways to put your word of mouth in front of buyers

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.]

Often your best testimonials are nice notes hidden in emails or a couple reviews buried on Yelp. If you’ve got fantastic word of mouth, get it out there where everyone can see it.

1> Put it on the wall
2> Put it on your website
3> Put it in your publications

1> Put it on the wall

Put your word of mouth on the wall of your store where it’s impossible for anyone that comes in to miss it. Print off your Yelp reviews, post any nice notes you get, and let fans write fresh testimonials from inside your store. A wall of genuine love from your happy customers is worth more than any logo or slogan you could slap on the wall.

2> Put it on your website

Put the words of your satisfied customers all over your website. Put testimonials you’ve collected in your sidebars, on your sales pages, and on a dedicated “testimonials” page. When people are looking to buy, they’re not interested so much in what you have to say — rather, they want to know what everyone else is saying about your stuff.

3> Put it in your publications

If you’re sending a publication to clients and prospects, make sure it’s got plenty of comments from your happy customers sprinkled in. Just like your website, feature testimonials in your sales brochures, your newsletters, and your annual reports. There’s nothing you could write that could be more effective than some love from a real customer.

email

Tags: , , , , ,

Comments

  1. guillaumecausse

    #WOMM: 3 ways to put your word of mouth in front of buyers @gahttp://ow.ly/lgQr

    This comment was originally posted on Twitter

  2. guillaumecausse

    #WOMM @gaspedal 3 ways to put your word of mouth in front of buyers http://ow.ly/lgQr

    This comment was originally posted on Twitter

  3. TellaFriend

    3 ways to put your #word of mouth in front of buyers.http://bit.ly/wqiKE

    This comment was originally posted on Twitter

  4. sumarketer

    RT @TellaFriend: 3 ways to put your #word of mouth in front of buyers.http://bit.ly/wqiKE

    This comment was originally posted on Twitter

  5. schoolmarketer

    Get ur WOM out in front of ppl where they can actually see it. Authentic testimonials do work. http://bit.ly/K0Nmc

    This comment was originally posted on Twitter

Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Get our free weekly newsletter

Join 35,000 brilliant word of mouth marketers by signing up for our free weekly email newsletter filled with actionable word of mouth ideas.

You’ll be blown away by just how good you can be at this.

Never display this again