Issue #144: How to get everyone involved in your online WOM

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Word of mouth is best when it’s a company-wide philosophy. Here’s a few ways to get everyone involved in the online engagement:

1> Show them how
2> Identify the experts
3> Let them be themselves

1> Show them how

Before you send your employees off to engage online, show them how to do it the right way. Create a handbook, host some basic educational sessions, teach them about proper disclosure, and certify employees when they’re ready to engage in social media on behalf of your brand. By teaching them the right way, you’ll not only defend yourself from the scandals and unethical situations — you’ll also give your employees the confidence to go out and engage fans.

2> Identify the experts

When a complex issue comes up or a technical question is asked online, everyone should know where to direct it or how to alert those that know the subject best. Identify any topics or keywords that should signal employees to elevate the conversation to a specific subject matter expert or department. Not only will this help your folks engage more effectively and efficiently, but it’ll also ensure the right information is getting out there.

3> Let them be themselves

When it comes down to it, your employees are a lot like your outside fans in that nobody wants to be a tool for spreading a corporate message. Rather, they are inspired to share things that excite them, things they’re passionate about, and for the opportunity to help others. Once you’ve taught them the fundamentals of engaging fans online, get the most out of your internal evangelists by giving them the freedom to do it their way.

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Comments

  1. gaspedal

    Word of mouth is best when it’s a company-wide philosophy: http://is.gd/2c7sz

    This comment was originally posted on Twitter

  2. TheOceanAgency

    RT @gaspedal: Word of mouth is best when it’s a company-wide philosophy: http://is.gd/2c7sz

    This comment was originally posted on Twitter

  3. guillaumecausse

    #WOM 3 ways to get everyone involved in the online engagement 1Show them how 2Identify the experts 3Let them be themselves http://ow.ly/jIUp

    This comment was originally posted on Twitter

  4. copenhaver

    RT @gaspedal: Word of mouth is best when it’s a company-wide philosophy: http://is.gd/2c7sz

    This comment was originally posted on Twitter

  5. nathalief

    How to get everyone involved in your online WOM http://bit.ly/sQzP2

    This comment was originally posted on Twitter

  6. JoshGordon

    RT @Nathalief: How to get everyone involved in your online WOM http://bit.ly/sQzP2

    This comment was originally posted on Twitter

  7. Media4u

    Issue #144: How to get everyone involved in your online WOM … http://bit.ly/iJWUg

    This comment was originally posted on Twitter

  8. BillWLV

    Issue #144: How to get everyone involved in your online WOM … http://bit.ly/3JFFE

    This comment was originally posted on Twitter

  9. WillBontrager

    @gaspedal RT Word of mouth is best when it’s a company-wide philosophy: http://is.gd/2c7sz

    This comment was originally posted on Twitter

  10. schoolmarketer

    How to engage ur employees in ur WOM efforts. Three tips: http://bit.ly/vALDh

    This comment was originally posted on Twitter

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