Issue #143: Don’t let your word of mouth walk out the door

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You’ve got a much better shot at getting fantastic, in-the-moment testimonials and reviews if you ask for them on the spot rather than letting your fans walk out the door. Try these tips to get instant word of mouth:

1> Get it online
2> Get it in writing
3> Get it on tape

1> Get it online

It takes a bit of effort for someone to log on to Yelp or Amazon to leave a review, and the longer it’s been since they’ve bought from you or been in your store, the less likely it is they’ll take the time to do it. Instead of asking for the review when they get home, try setting up a kiosk that encourages customers to post an online review right from your store. If you can get the review right at the moment they’ve seen your best stuff, you’ve got a great shot at getting some awesome online word of mouth.

2> Get it in writing

Have a simple way for customers to leave an old-fashioned, hand-written testimonial before they walk out the door. It could be as simple as comment cards or a wall for fans to pin reviews they wrote on their napkins — or you could get creative by letting customers create signs to put in the window or asking them to write their reviews on shirts that your staff wear. Asking for a quick, handwritten note from your fans is a simple way to get instant testimonials that you can use in a lot of ways.

3> Get it on tape

Few things are as effective and authentic as an in-the-moment video review from one of your customers. Businesses like restaurants, bars, concert venues, and small shops could set up a little booth for customers to leave a video review that could later be posted on websites and shared on YouTube — as could service companies apply this technique by giving their repair and installation crews a camera to gather feedback when they’re out in the field. And though not everyone will be up for being on tape, why not have the option available for your most enthusiastic fans?

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Comments

  1. MyCreativeTeam

    Great advice for retailers from GasPedal – #2 especially – http://ow.ly/j2cR

    This comment was originally posted on Twitter

  2. harrywhoover

    Great advice for retailers from GasPedal – #2 especially – http://ow.ly/j2cy

    This comment was originally posted on Twitter

  3. RedWingShoePMO

    When it comes to project management – “anything that is general is not that useful” http://ow.ly/j2rR #projectmanagement

    This comment was originally posted on Twitter

  4. guillaumecausse

    Great tips! Issue #143: Don’t let your word of mouth walk out the door | Welcome to GasPedal! Word of Mouth Mark http://ow.ly/j3RA

    This comment was originally posted on Twitter

  5. Media4u

    Issue #143: Don’t let your word of mouth walk out the door … http://bit.ly/3mHw22

    This comment was originally posted on Twitter

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