Issue #141: 3 ways to get fresh word of mouth ideas

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Great word of mouth requires a steady stream of fresh ideas, surprises, and things that get your fans excited. It’s not rocket science, but sometimes even brilliant marketers need a little help. Here’s a few ways to do it:

1> Look at the sawdust
2> Get on the front lines
3> Ask for help

1> Look at the sawdust

For a lot of companies, the next great word of mouth topic can be found right under your feet. Blendtec’s George Wright, creator of the popular “Will It Blend” series for the company’s commercial-grade blenders, came up with the idea while touring the R&D facility and inquired about the sawdust on the floor — remnants of product testing. As George says, every company has sawdust on the floor, so find yours and share it with fans.

2> Get on the front lines

To better understand what gets folks excited and talking about you, it helps to get on the front lines and work the register, answer the phones, and interact directly with the customers. Here you can try out new ideas, test topics, and discover ways to improve how employees engage customers. Fantastic customer service is still one of the best and quickest places to earn the respect and recommendation of your customers, and a little time alongside your front-line employees can do wonders for generating word of mouth ideas.

3> Ask for help

If you’re stuck in coming up with something fresh for your fans to talk about, try asking them for help. Let them pick the next theme for your conference, offer improvements for your products, and encourage them to submit ideas on what would help them tell their friends about you. One of the core fundamentals of word of mouth is that people love to help out — and you might be surprised at how willing and able your fans are to come up with fantastic word of mouth ideas.

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Comments

  1. jonathan

    Thank you for the tips and discussion. Word of mouth is the most effective marketing tool to me. People will more likely to believe what they hear from their friends, families, etc than what they see from ads.

  2. jonathan

    Thank you for the tips and discussion. Word of mouth is the most effective marketing tool to me. People will more likely to believe what they hear from their friends, families, etc than what they see from ads.

    This comment was originally posted on You Can Be a Word of Mouth Marketing Supergenius

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