Issue #135: Word of mouth for trade show exhibitors

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Trade shows are unique opportunities where you’re given just a few minutes with a lot of strangers to make an impact. Try these techniques to get them talking about you during and long after the event:

1> Take the conversation online
2> Send something after the show
3> Share photos online

1> Take the conversation online

Take your offline trade show conversations and bring them online by staying active on social networks during the event. Live blog or tweet the show, have a way for people to connect with you on Facebook right from your booth, and frequently share fresh YouTube clips of interviews or product demonstrations from the event. While not everyone at the trade show may be social media savvy, many of your biggest talkers and key influencers will be.

2> Send them something after the show

Create an impression and some word of mouth by sending a gift to attendees a few days or weeks after the show ends. Attendees will be overloaded with the freebies they get from each booth, making it hard for your giveaway to stand out. Instead, send folks something they can share with their whole office a few weeks later — when they’re not so overwhelmed by the conference.

3> Share photos online

Never go to an event without taking photos and posting them online for everyone to share. This especially applies to trade shows, where you meet a lot of new folks in a short amount of time. Offer to take photos with visitors to your booth and upload them to Facebook or Flickr, asking everyone to tag themselves — which automatically shares the photos with everyone’s extended networks.

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Comments

  1. Superior Displays

    Nowadays, there are many business owners who have discovered
    the beauty of trade shows and how these events can help their
    businesses. Information like this helps these business owners
    know their options when attempting to improve their booths.

  2. Trade Show Exhibit

    Thanks for this post

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