Issue #133: Word of mouth for your charity walk

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The “walk for a cause” concept was once original, but now that everyone has one, you’ve got to do something extra to get them talking.

1> Have a theme
2> Have fun along the walk
3> Have a friendly competition

1> Have a theme

Give your walk a unique theme that everyone can get involved in. Yours could be as simple as encouraging participants to bring their dogs along with them to more crazy themes like wild costumes or obstacle courses. Whatever you choose, remember that a walk on its own is no longer creative enough to get people talking about your event.

2> Have fun along the walk

Having interesting things to see or do along the walk can help you go from just another event to something of an adventure. By doing a “bar crawl” or museum tour, you could add a bunch of little destinations to check out during the event. In addition to adding some fun to your walk, you can also work with these businesses to help promote your event and encourage people to sign up months in advance.

3> Have a friendly competition

Get people excited for your charity event by adding a little competition to it. Firemen vs. police, teachers vs. students, or the football team vs. the basketball team are just a few examples of how you could get people pumped up. Not only could this raise more money, but it will also lead to participants going out and getting more people involved in hopes of winning.

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